About Gioze

I'm Gio — the "Gio" and the "ze" in Gioze.

I grew up in Georgia (the country, not the state). My earliest wallpaper memories are not glamorous: my mom would install it, and I would "help" — which mostly meant bargaining. Mom, if I smooth out this wall, will you buy me that toy? I hated every minute of it. I couldn't wait to grow up and never touch another roll of paper in my life.

So of course I moved to Los Angeles and ended up in film production. Wallpaper was officially behind me. Or so I thought.

Then one day, a set needed paper hung and nobody on the crew knew how. I did. I hung it. The producer walked over, looked at the wall, and said — "Can you come do my house?" I said yes, figuring it was a one-time thing.

One house turned into a friend's house. A friend's house turned into a designer who'd seen my work. Before I knew it I was hiring people to help me keep up. That was 2014. I've been hanging paper in Los Angeles ever since.

Twelve years later, we've completed nearly 700 installations across LA — powder rooms, master suites, boutique hotels, restaurants, apartment blocks, movie sets and offices. Our clients have left us 300+ five-star reviews on Thumbtack, and our work has been featured on Fox, CBS, NBC, and ABC. The Hollywood names my childhood self would have been shocked by? Yeah. Those too.

Turns out Mom was onto something…